About Fortune Credit

Our Story

Our founder, Janet Kuteli saw firsthand the small business owner who couldn't get a loan, and the farmer who lost a season because no one would back her. Fortune Credit started in 2014 because the financial system wasn't working for the people who needed it most.

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Our Mission

Our mission is to provide Kenya’s entrepreneurs and individuals with the affordable funding and innovative tools they need to grow their businesses and improve their lives.

Our Vision

An Africa where every person has the opportunity to build a sustainable business, drive economic growth, and protect the environment for future generations.

Our Values

Impact

Every decision, initiative, and resource is guided by one question: does this create real impact? This ensures that our work consistently drives economic, social, and long-term value for the people and communities we serve.

Inclusion

We are committed to expanding access to opportunity for those often excluded from traditional financial systems. We design solutions that remove barriers, bridge gaps, and ensure more people can participate in and benefit from economic growth.

People-Centered

We place people at the heart of every solution we design and deliver. We listen deeply, understand real needs, and build services that reflect the lived realities of our customers.

Integrity

We uphold the highest standards of honesty, accountability, and consistency. Trust is earned through how we act every day with customers, partners, and each other.