Fortune Credit Expands to Eldoret: Deepening Financial Inclusion in the Rift Valley
We are excited to share a major milestone in our journey to transform lives through inclusive finance — the official opening of our new Fortune Credit branch in Eldoret. This expansion represents more than a new location; it reflects our commitment to bringing financial services closer to underserved communities across Kenya.
Why Eldoret Matters
Eldoret stands as one of Kenya’s most vibrant economic centers. Located in Uasin Gishu County, the region contributes approximately 2.3% of Kenya’s GDP, with agriculture accounting for nearly 39% of that economic activity. From smallholder farmers to traders, transport operators, and growing SMEs, Eldoret is a powerhouse of opportunity and enterprise.
Yet, despite its economic potential, many individuals and businesses in the region still face challenges accessing affordable, reliable financial services tailored to their needs. This is the gap Fortune Credit is stepping in to bridge.
What This Expansion Means for the Community
With the opening of our Eldoret branch, we are now better positioned to support:
- Smallholder farmers seeking capital for farm inputs, solar irrigation, dairy operations, and climate-smart technologies.
- Entrepreneurs and SMEs looking to expand or stabilize their businesses.
- Boda boda riders and mobility operators who rely on accessible financing to power their livelihoods.
- Families and households in need of convenient, dependable financial services.
Our presence in Eldoret will enable us to continue delivering flexible, affordable, and responsible credit solutions backed by financial literacy training and embedded risk protection — the pillars that define our approach to inclusive finance.
Strengthening Communities, One Customer at a Time
We recognize that economic growth begins with empowered individuals. By bringing our services closer to the heart of the Rift Valley, we aim to build stronger, more resilient communities — where entrepreneurs thrive, farmers increase productivity, and families achieve their financial goals.
A Thank You to the Eldoret Community
This achievement would not be possible without the support of our clients, partners, and the wider Eldoret community. We are honored to begin this new chapter with you and look forward to delivering meaningful impact for years to come.
Here’s to greater inclusion, stronger partnerships, and to delivering dreams across Kenya.